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A Step by Step Guide to Finding A Profitable Niche Market- Step 3


By Mark Bishop 

Why is some competition a good thing?, as they say the secret to being successful at niche marketing as well as any other business venture is to find something that works and not to try and re-invent the wheel.

Think of it this way, if the market is so small and with no competition chances are the niche is not profitable, that's not to say that it won't become so, however we want to make the quickest return on our time and effort so a completely competition free market is one which should probably be avoided to begin with.

If you find a niche market with sponsored adverts you will know that this sector will return a profit, having found such a niche which looks good on first inspection I like to do a little research to determine how long the competition has been in the niche, I.e. how long have the sponsored advertisers been in your niche.

There are tools available to purchase which will help you carry out this and other niche market research one of which is 'Traffictravis', Which is available to use free, If you like the service you can always upgrade to the paid version later on. It is perfectly feasible to completely avoid using paid tools although your research may take slightly longer, so for this example I will assume that you have more time to invest than money.

Another great free tool you can use to research your keywords is 'WordTracker's Free Keyword tool'. Wordtracker pulls data from a number of smaller search engines, but their figures tend to be reasonably accurate. When researching keywords you should generally be looking for keywords with a count of over 30.

Now you have your list of niche related keywords you need to do a little competition research to see how profitable they are, enter your keyword list into Traffic Travis to see how many people are bidding on those keywords in the PPC market. I'm not advocating that you get straight into PPC advertising, we do this just to determine whether people are willing to pay money to have an ad appear for those keywords, and if they are the keywords themselves must be profitable! So there you have it, I recommend you check traffic travis over a week or so just to see if the same websites are constantly bidding for the same keywords.

You see, if indeed the same web sites are repeatedly bidding for the same keywords you can be sure this is a profitable area to be in.

Another check you can carry out, is a way back when search, go to www.alexa.com enter the relevant URL details into the box and hit search, now just hit the 'Way back when button', this will tell you not only how long the site has been around but it also lets you look at how the site has been updated throughout its life.

So now you have a niche market in your sights the hard work begins, for help with web design, graphics, and marketing take a look at the free guides

I hope you found this guide useful

Step 1  Step 2

 

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